Public fascination with The Coca-Cola Company goes far beyond the fact that Coca-Cola is America's number one soft drink. Coke's advertising program has led thousands of antique Coca-Cola memorabilia collectors all over the world to cherish ownership and preservation of the many signs, serving trays, toys and games, bottles, coolers and various other advertising related collectibles issued since its inception in 1886. Antique Coca-Cola memorabilia represents a true art form in addition to celebrating this company's history.